Now showing items 1-1 of 1

    • An introspective examination of single-unit versus multi-unit franchisees 

      P. Dant, Rajiv; Weaven, Scott; L. Baker, Brent; (Jean) Jeon, Hyo Jin (Journal of the Academy of Marketing Science, 2013)
      Multi-unit franchisees (MUFees; i.e., franchisees that operate more than one outlet within a franchise system) represent a pervasive and even dominant form of franchise ownership in many sectors. However, much of the ...