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dc.contributor.authorParkinson, J
dc.contributor.authorGallegos, D
dc.contributor.authorRussell-Bennett, R
dc.date.accessioned2018-08-23T23:10:48Z
dc.date.available2018-08-23T23:10:48Z
dc.date.issued2016
dc.identifier.issn0148-2963
dc.identifier.doi10.1016/j.jbusres.2015.07.025
dc.identifier.urihttp://hdl.handle.net/10072/100104
dc.description.abstractWhen a household welcomes a new infant a transformation occurs whereby household routines, values and decisions change. This research explores how decision-making is influenced by fluctuating identity subjectivities. We explore longitudinally, using a family identity framework, how the transitioning between self, couple and family self-identities influences the decisions made regarding social issues, in this case infant feeding. Results indicate that decision-making during a period of transformation is not straightforward, relying on a multiplicity of identities that are constantly renegotiated and dependent on other influences. Decisions made conform to the identity-construct-of-the-moment, but are fluid and subject to change, such that pinpointing causal pathways is inappropriate. Implications for influencing the consumption of social behaviors for consumer researchers are one size does not fit all and require an in-depth understanding of the fluidity of decision-making. Consequently, social marketing strategies need to be tailored to constructed identities and flexible across time to remain influential.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofpagefrom110
dc.relation.ispartofpageto119
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Business Research
dc.relation.ispartofvolume69
dc.subject.fieldofresearchSociology not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode160899
dc.subject.fieldofresearchcode1505
dc.titleTransforming beyond self: Fluidity of parent identity in family decision-making
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorParkinson, Joy E.


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