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dc.contributor.authorMeissner, N
dc.date.accessioned2019-03-14T05:01:22Z
dc.date.available2019-03-14T05:01:22Z
dc.date.issued2016
dc.identifier.issn1468-2753
dc.identifier.doi10.1080/14682753.2016.1159436
dc.identifier.urihttp://hdl.handle.net/10072/100109
dc.description.abstractThe Internet has allowed some cultural entrepreneurs to access worldwide mass audiences. The Hunt for Gollum (2009) was one of the earliest success stories, reaching over twelve million viewers. Examples like this have led to numerous claims that the Internet revolutionizes the creative industries, allowing truly independent cultural entrepreneurship by re-defining financing, production, marketing, distribution and exhibition of creative products. While the Internet impacts the creative industries in a multitude of ways, this article argues that building audiences for independent films continues to follow traditional principles. It presents its argument in two stages: (I) it first identifies key principles of The Hunt for Gollum’s audience building, providing an insight into filmmaking practices of early twenty-first-century independent filmmakers, and (II) highlights the continuities in the audience building of independent films through a historical contextualization.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherTaylor & Francis
dc.relation.ispartofpagefrom69
dc.relation.ispartofpageto85
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Media Practice
dc.relation.ispartofvolume17
dc.subject.fieldofresearchMedia Studies
dc.subject.fieldofresearchCommunication and Media Studies
dc.subject.fieldofresearchFilm, Television and Digital Media
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode200104
dc.subject.fieldofresearchcode2001
dc.subject.fieldofresearchcode1902
dc.subject.fieldofresearchcode1505
dc.subject.keywordsIndependent film
dc.subject.keywordsAudience building
dc.subject.keywordsInformal distribution
dc.subject.keywordsCultural autonomy
dc.subject.keywordsCultural entrepreneurship
dc.subject.keywordsCultural flow
dc.titleNew Indies in old skins: the online audience building for The Hunt for Gollum
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyArts, Education & Law Group, Queensland College of Art
gro.hasfulltextNo Full Text
gro.griffith.authorMeissner, Nico


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