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dc.contributor.authorLindgren, Tim
dc.date.accessioned2019-03-20T23:36:08Z
dc.date.available2019-03-20T23:36:08Z
dc.date.issued2016
dc.identifier.issn2045-2349
dc.identifier.urihttp://hdl.handle.net/10072/100114
dc.description.abstractIn this article I contend that by emphasising the economic flows of fashion instead of the aesthetic field, an alternate view of a fashion system emerges that focusses on the increasing importance of Chinese fashion design to the domestic economy, while an intensifying presence on the global stage is re-creating China’s importance as a production powerhouse as well as a design force. The consumption of fashion is understood to be fundamentally ‘a cultural practice where clothes function as symbols that indicate social markers such as status, group allegiance, personality and fashionability.’1 Yet new applications of digital media have changed the field irrevocably and the concept of fashion is now made acutely manifest in the sociologist Zygmunt Bauman’s depiction of liquid modernity.2 In China new centres of fashion are emerging in sites of increased financial activity, which in turn contradicts the hegemonic supremacy of traditional European fashion capitals. In this context, digital media allows Chinese designers and consumers alike to respond quickly. Traditionally profits were repatriated to Europe, yet increasingly financial capital now flows in reverse to Asia for the benefit of Asian investors. In this way, China’s reputation as manufacturer to the world is being reshaped by a political mandate that underpins a new creative and financial impetus that challenges established models, offering China as a future powerhouse of global fashion design.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherInter-Disciplinary Press
dc.publisher.urihttps://www.inter-disciplinary.net/publishing/productcategory/idp/
dc.relation.ispartofpagefrom83
dc.relation.ispartofpageto96
dc.relation.ispartofissue1
dc.relation.ispartofjournalCatwalk: The Journal of Fashion, Beauty and Style
dc.relation.ispartofvolume5
dc.subject.fieldofresearchTextile and Fashion Design
dc.subject.fieldofresearchDesign Practice and Management
dc.subject.fieldofresearchcode120306
dc.subject.fieldofresearchcode1203
dc.titleBorn Global: Chinese Fashion designers and the Digital Response
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of International Business and Asian Studies
gro.rights.copyright© 2016 Inter-Disciplinary Press. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published versio
gro.hasfulltextFull Text
gro.griffith.authorLindgren, Tim T.


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