Co-Creation Experiences: Attention and Memorability
MetadataShow full item record
This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist’s attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.
Journal of Travel and Tourism Marketing
© 2016 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 18 Jan 2016, available online: https://www.tandfonline.com/doi/full/10.1080/10548408.2015.1118424
Tourism not elsewhere classified