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dc.contributor.authorCampos, Ana Claudia
dc.contributor.authorMendes, Julio
dc.contributor.authorOom do Valle, Patricia
dc.contributor.authorScott, Noel
dc.date.accessioned2018-04-16T03:30:15Z
dc.date.available2018-04-16T03:30:15Z
dc.date.issued2016
dc.identifier.issn1054-8408
dc.identifier.doi10.1080/10548408.2015.1118424
dc.identifier.urihttp://hdl.handle.net/10072/100300
dc.description.abstractThis study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist’s attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherTaylor & Francis
dc.relation.ispartofpagefrom1309
dc.relation.ispartofpageto1336
dc.relation.ispartofissue9
dc.relation.ispartofjournalJournal of Travel and Tourism Marketing
dc.relation.ispartofvolume33
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150699
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleCo-Creation Experiences: Attention and Memorability
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2016 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 18 Jan 2016, available online: https://www.tandfonline.com/doi/full/10.1080/10548408.2015.1118424
gro.hasfulltextFull Text
gro.griffith.authorScott, Noel


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