Cultural differentiation in product choice by outdoor tourists
Author(s)
Du, Jie
Buckley, Ralf
Tang, Ya
Griffith University Author(s)
Year published
2016
Metadata
Show full item recordAbstract
We compare geographic origins, demographics, motivations, information sources and satisfaction factors for tourists taking high-volume bus-based sightseeing tours and low-volume active hiking tours, respectively, at Jiuzhaigou Nature Reserve, Sichuan, China. Interests, behaviour and product purchases differ between domestic Chinese and international inbound tourists. The two groups also differ in motivations, information sources and factors affecting satisfaction. Product purchases by commercial tourists at this site are culturally mediated. This differentiation affects visitor management strategies for the site.We compare geographic origins, demographics, motivations, information sources and satisfaction factors for tourists taking high-volume bus-based sightseeing tours and low-volume active hiking tours, respectively, at Jiuzhaigou Nature Reserve, Sichuan, China. Interests, behaviour and product purchases differ between domestic Chinese and international inbound tourists. The two groups also differ in motivations, information sources and factors affecting satisfaction. Product purchases by commercial tourists at this site are culturally mediated. This differentiation affects visitor management strategies for the site.
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Journal Title
Tourism Recreation Research
Volume
41
Issue
2
Subject
Conservation and biodiversity