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  • Cultural differentiation in product choice by outdoor tourists

    Author(s)
    Du, Jie
    Buckley, Ralf
    Tang, Ya
    Griffith University Author(s)
    Buckley, Ralf
    Year published
    2016
    Metadata
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    Abstract
    We compare geographic origins, demographics, motivations, information sources and satisfaction factors for tourists taking high-volume bus-based sightseeing tours and low-volume active hiking tours, respectively, at Jiuzhaigou Nature Reserve, Sichuan, China. Interests, behaviour and product purchases differ between domestic Chinese and international inbound tourists. The two groups also differ in motivations, information sources and factors affecting satisfaction. Product purchases by commercial tourists at this site are culturally mediated. This differentiation affects visitor management strategies for the site.We compare geographic origins, demographics, motivations, information sources and satisfaction factors for tourists taking high-volume bus-based sightseeing tours and low-volume active hiking tours, respectively, at Jiuzhaigou Nature Reserve, Sichuan, China. Interests, behaviour and product purchases differ between domestic Chinese and international inbound tourists. The two groups also differ in motivations, information sources and factors affecting satisfaction. Product purchases by commercial tourists at this site are culturally mediated. This differentiation affects visitor management strategies for the site.
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    Journal Title
    Tourism Recreation Research
    Volume
    41
    Issue
    2
    DOI
    https://doi.org/10.1080/02508281.2016.11472
    Subject
    Conservation and biodiversity
    Publication URI
    http://hdl.handle.net/10072/100433
    Collection
    • Journal articles

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