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dc.contributor.authorKummer, Tyge
dc.contributor.authorRecker, Jan
dc.contributor.authorMendling, Jan
dc.date.accessioned2018-10-11T01:57:49Z
dc.date.available2018-10-11T01:57:49Z
dc.date.issued2016
dc.identifier.issn0167-9236en_US
dc.identifier.doi10.1016/j.dss.2016.04.004en_US
dc.identifier.urihttp://hdl.handle.net/10072/100522
dc.description.abstractNational culture influences natural language communication. Yet, semi-formal or documented communication media such as process models have largely ignored these influences. In process models, secondary notation elements such as colors, however, provides designers with visual cues to potentially increase the efficiency and effectiveness without changing the semantics of the model itself. We propose that colors are a promising mechanism in tailoring process models to meet cultural preferences in order to enhance understandability. We test this assumption through an experiment with postgraduate students from a Confucian culture (China) and a Germanic Culture (Germany and Austria). Past research has shown that people understand such models better if important elements are highlighted through colors. We hypothesize that this general design principle only works if the applied color schemes match cultural preferences while mismatches can even diminish the level of understanding. Our results show that colors that are preferred in Asian cultures aid process model understandability of Confucian participants. In contrast, diverse effects occur if models with these colors are provided to members of a Germanic culture. Based on our findings, we derive implications for the culturally appropriate presentation of conceptual process models and we emphasize a need to construct modeling studies with cultural values and norms in mind.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherElsevieren_US
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto12en_US
dc.relation.ispartofjournalDecision Support Systemsen_US
dc.relation.ispartofvolume87en_US
dc.subject.fieldofresearchInformation and Computing Sciences not elsewhere classifieden_US
dc.subject.fieldofresearchcode089999en_US
dc.titleEnhancing understandability of process models through cultural-dependent color adjustmentsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
dcterms.licensehttp://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.description.versionPost-printen_US
gro.facultyGriffith Business School, Department of Accounting, Finance and Economicsen_US
gro.rights.copyright© 2016 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.en_US
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