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dc.contributor.authorArli, Denni
dc.contributor.authorPekerti, Andre
dc.date.accessioned2018-07-23T00:22:01Z
dc.date.available2018-07-23T00:22:01Z
dc.date.issued2016
dc.identifier.issn1747-1117
dc.identifier.doi10.1108/SRJ-08-2015-0112
dc.identifier.urihttp://hdl.handle.net/10072/100528
dc.description.abstractPurpose – In the debate whether ethics should be separated from religion or otherwise, few have investigated the impact of religious beliefs and ethical ideologies on consumer ethics. Thus, the purpose of this study to investigate the influence of consumers’ religion, moral philosophy and generational cohort on their perception toward various consumers’ ethical behavior practices. Design/methodology/approach – The study uses sample from three different cohorts (Generation Y, Generation X and Baby boomers) in Australia. The final numbers of respondents are 251. Male and female respondents are almost equal in number (52 and 48 per cent, respectively). Most participants are single (56 per cent), and 24 per cent are married. The age cohorts are Gen-Y (70 per cent), Gen-X (16 per cent) and Baby boomers (14 per cent). In terms of religion, 46 per cent of the respondents were identified as Christian or Catholic, whereas 42 per cent reported having no religion. Findings – The results show that religiosity had the strongest effect compared to moral ideologies and generation cohorts. It can be assumed that at least for religious consumers, when two ideas collide between religion and ethical ideologies, religious principles may supersede ethical ideologies. The study offers several implications for marketers, educators and public policy makers. Research limitations/implications – The current study has several limitations, especially the use of convenience sampling that may limit the generalizability of the findings. Consumers in Australia may behave differently from general consumers or other cohorts with regard to their ethical judgments. Originality/value – This is one of the first few studies exploring consumer ethics in Australia. We may conclude that in some ethical situations, religion will supersede ethical ideologies. Accordingly, it is important not to remove religion from ethics education, especially for religious consumers.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald
dc.relation.ispartofpagefrom770
dc.relation.ispartofpageto785
dc.relation.ispartofissue4
dc.relation.ispartofjournalSocial Responsibility Journal
dc.relation.ispartofvolume12
dc.subject.fieldofresearchApplied ethics
dc.subject.fieldofresearchSocial and personality psychology
dc.subject.fieldofresearchPolicy and administration
dc.subject.fieldofresearchSociology
dc.subject.fieldofresearchSociology not elsewhere classified
dc.subject.fieldofresearchcode5001
dc.subject.fieldofresearchcode5205
dc.subject.fieldofresearchcode4407
dc.subject.fieldofresearchcode4410
dc.subject.fieldofresearchcode441099
dc.titleInvestigating the influence of religion, ethical ideologies and generational cohorts toward consumer ethics: which one matters?
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorArli, Denni


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