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dc.contributor.authorKhoo-Lattimore, C
dc.contributor.authorPrayag, G
dc.date.accessioned2018-07-23T12:30:24Z
dc.date.available2018-07-23T12:30:24Z
dc.date.issued2016
dc.identifier.issn0959-6119
dc.identifier.doi10.1108/IJCHM-07-2015-0369
dc.identifier.urihttp://hdl.handle.net/10072/100730
dc.description.abstractPurpose – This paper aims to examine the relationship between self-image of women travelers, accommodation preferences and the post-consumption behaviors of satisfaction and loyalty. Design/methodology/approach – Accommodation preferences were measured using multi-items adapted from the literature and multi-phases of qualitative research. Female guests recruited from a resort’s membership database in Malaysia resulted in 540 useable surveys. Data were analyzed using both exploratory factor analysis and confirmatory factor analysis. Structural equation modeling was used to identify relationships between the various dimensions of accommodation preferences, self-image, satisfaction and loyalty. Findings – A significant negative relationship was found between women actual self-image and the dimension of hotel activities. Several significant positive relationships were found between women ideal self-image and various room amenities factors. A significant relationship was also found between overall satisfaction and loyalty of guests. Practical implications – The results provide hoteliers with significant insights into women’s accommodation preferences and identify opportunities for the packaging of accommodation attributes as well as promotion of hotel amenities that would appeal to the girlfriend getaway market. Originality/value – This study is the first to evaluate significant relationships between self-image and accommodation preferences of women travelers from the girlfriend getaway market in Malaysia.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Publishing
dc.relation.ispartofpagefrom2748
dc.relation.ispartofpageto2770
dc.relation.ispartofissue12
dc.relation.ispartofjournalInternational Journal of Contemporary Hospitality Management
dc.relation.ispartofvolume28
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism marketing
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350804
dc.titleAccommodation preferences of the girlfriend getaway market in Malaysia: Self-image, satisfaction and loyalty
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.hasfulltextNo Full Text
gro.griffith.authorKhoo, Catheryn S.


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