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dc.contributor.authorThaichon, Paramaporn
dc.contributor.authorPoddar, Divya
dc.contributor.authorBalaraj, Abijhan
dc.contributor.authorJaiswal, Ashwin
dc.date.accessioned2018-05-22T23:43:00Z
dc.date.available2018-05-22T23:43:00Z
dc.date.issued2016
dc.identifier.issn0973-4538
dc.identifier.urihttp://hdl.handle.net/10072/100938
dc.description.abstractThis research aimed to understand customers purchase intention and switching intention in the airline industry. 17 in-depth qualitative interviews were carried out. The customers were categorized into two groups: business and leisure travelers. The main factors playing an important part in purchase and repurchase decisions were loyalty programs, frequency of flights, safety, baggage handling, customer service, timeliness, and price. It was found that timeliness primarily affected business travelers purchase decision. In contrast, leisure travelers considered price as the key determinant of their airline choice. Airlines can utilize these findings to design effective customer retention strategies to increase their profitability.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPublishing India Group
dc.publisher.urihttp://www.publishingindia.com/johar/7/to-fly-or-not-to-fly-factors-influencing-customer-purchase-intention-and-switching-intention-in-the-airline-industry/513/3663/
dc.relation.ispartofpagefrom44
dc.relation.ispartofpageto60
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Hospitality Application & Research
dc.relation.ispartofvolume11
dc.subject.fieldofresearchTourism Marketing
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150604
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1506
dc.titleTo fly or not to fly - Factors influencing customer purchase intention and switching intention in the airline industry
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2016 Publishing India. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorThaichon, Park


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