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dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.authorAnibaldi, Renata
dc.date.accessioned2019-04-16T04:44:36Z
dc.date.available2019-04-16T04:44:36Z
dc.date.issued2016
dc.identifier.issn1833-1459
dc.identifier.urihttp://hdl.handle.net/10072/100965
dc.description.abstractWhile efforts directed at countering violent extremism have increased globally, the rates of radicalisation continue to grow, which suggests that alternative change approaches warrant consideration if we are to combat terrorism. Placing the needs and wants of the target audience at the heart of strategic thinking has been used for more than a century by market leading companies. This article contends that countering violent extremism may be enhanced by adopting a marketing philosophy and continues by providing an overview of how a marketing approach would be applied to counter terrorism.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherKokoda Foundation
dc.publisher.urihttps://regionalsecurity.org.au/security_challenge/countering-violent-extremism-from-defence-to-attack/
dc.relation.ispartofpagefrom53
dc.relation.ispartofpageto64
dc.relation.ispartofissue2
dc.relation.ispartofjournalSecurity Challenges
dc.relation.ispartofvolume12
dc.subject.fieldofresearchCriminology
dc.subject.fieldofresearchPolitical science
dc.subject.fieldofresearchcode4402
dc.subject.fieldofresearchcode4408
dc.titleCountering Violent Extremism: From Defence to Attack
dc.typeJournal article
dc.type.descriptionC2 - Articles (Other)
dc.type.codeC - Journal Articles
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2016 Kokoda Foundation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorRundle-Thiele, Sharyn


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