European qualitative research: A celebration of diversity and a cautionary tale

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Author(s)
Cassell, C
Griffith University Author(s)
Year published
2016
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This contribution aims to highlight the diversity in European qualitative management research as a way of celebrating its ongoing development within Europe. In recognising the strengths that emerge from this diversity in epistemological traditions and methods, attention is drawn to the concerns increasingly expressed by qualitative researchers about growing pressures of standardisation. It is argued that qualitative researchers should take every opportunity to encourage methodological diversity whilst resisting attempts at homogenising the experience and reporting of qualitative management research.This contribution aims to highlight the diversity in European qualitative management research as a way of celebrating its ongoing development within Europe. In recognising the strengths that emerge from this diversity in epistemological traditions and methods, attention is drawn to the concerns increasingly expressed by qualitative researchers about growing pressures of standardisation. It is argued that qualitative researchers should take every opportunity to encourage methodological diversity whilst resisting attempts at homogenising the experience and reporting of qualitative management research.
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Journal Title
European Management Journal
Volume
34
Issue
5
Copyright Statement
© 2016 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
Subject
Information systems
Business systems in context not elsewhere classified
Marketing
Business systems in context
Human resources and industrial relations
Strategy, management and organisational behaviour