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dc.contributor.authorGardiner, Sarah
dc.contributor.authorGrace, Debra
dc.contributor.authorKing, Ceridwyn
dc.date.accessioned2017-12-20T06:09:51Z
dc.date.available2017-12-20T06:09:51Z
dc.date.issued2015
dc.identifier.issn1356-7667
dc.identifier.doi10.1177/1356766715580188
dc.identifier.urihttp://hdl.handle.net/10072/101474
dc.description.abstractThis study adopts a generational perspective to understand the shift in domestic and international travel motivations of Australians. In consideration of the largest and most dominant travel consumers at present, the Baby Boomer, Generation X and Generation Y cohorts, the study reveals significant differences between the cohorts’ value perceptions, attitude and intention associated with domestic holidays. However, the findings revealed no significant differences between the cohorts in Australians’ value perceptions and attitude towards international holidays. The study offers important insights for destination marketers seeking ways to address changes in tourism demand from a generational perspective, particularly those seeking to target the Australian tourism market.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications Ltd.
dc.relation.ispartofpagefrom336
dc.relation.ispartofpageto350
dc.relation.ispartofissue4
dc.relation.ispartofjournalJournal of Vacation Marketing
dc.relation.ispartofvolume21
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150699
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleIs the Australian domestic holiday a thing of the past? Understanding baby boomer, Generation X and Generation Y perceptions and attitude to domestic and international holidays
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.hasfulltextNo Full Text
gro.griffith.authorGrace, Debra A.
gro.griffith.authorGardiner, Sarah J.


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