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  • Optimizing or maximizing growth? A challenge for sustainable tourism

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    GösslingPUB597.pdf (623.3Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Gossling, Stefan
    Ring, Amata
    Dwyer, Larry
    Andersson, Ann-Christin
    Hall, C Michael
    Griffith University Author(s)
    Dwyer, Larry
    Year published
    2016
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    Abstract
    Virtually all destinations seek to increase tourist numbers, pursuing economic maximization strategies. Considerably less attention is paid to optimizing existing tourist systems to create more profitable, stable, resilient and potentially more sustainable entities. While aspects of tourist expenditure, average length of stay and seasonality as three key destination management variables have received considerable attention in the literature, focus has usually been on the identification of “profitable” tourism markets by considering observed patterns of spending, length of stay and vacation timing. Building on such earlier ...
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    Virtually all destinations seek to increase tourist numbers, pursuing economic maximization strategies. Considerably less attention is paid to optimizing existing tourist systems to create more profitable, stable, resilient and potentially more sustainable entities. While aspects of tourist expenditure, average length of stay and seasonality as three key destination management variables have received considerable attention in the literature, focus has usually been on the identification of “profitable” tourism markets by considering observed patterns of spending, length of stay and vacation timing. Building on such earlier studies, this paper focuses on flexibilities in these parameters: could tourists have spent more, stayed longer or visited during a different season? Perceptions of destination expensiveness as a potential deterrent to visitation were also addressed. Based on a sample (n = 1914) of domestic and international tourists in the Swedish cities of Kalmar and Stockholm, data were collected in face-to-face interviews using questionnaires. Results indicate considerable potential to optimize the Swedish tourism system with regard to all variables studied, while also providing new insights for destination management in the context of economic resilience. Results also indicate the need for researchers everywhere to have detailed market knowledge if they are to persuade the industry to change its sustainability behavior.
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    Journal Title
    Journal of Sustainable Tourism
    Volume
    24
    Issue
    4
    DOI
    https://doi.org/10.1080/09669582.2015.1085869
    Copyright Statement
    © 2016 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 29 Oct 2015, available online: https://www.tandfonline.com/doi/10.1080/09669582.2015.1085869
    Subject
    Tourism
    Human geography
    Publication URI
    http://hdl.handle.net/10072/101542
    Collection
    • Journal articles

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