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  • The Multiple In-group Identity Framework

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    LockPUB841.pdf (180.8Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Lock, Daniel J
    Funk, Daniel C
    Griffith University Author(s)
    Lock, Daniel J.
    Funk, Daniel C.
    Year published
    2016
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    Abstract
    The effects of team identification on sport consumer behaviour are well established. Recent research, however, has moved beyond this perspective to examine how groups within and beyond the team identity influence consumption. Assimilating previous research findings, we advance a Multiple In-group Identity Framework (MIIF), which consists of three levels: (1) superordinate (e.g., team identity), (2) subgroup (e.g., specific stadium area), and (3) relational group (e.g., friends or family). In the MIIF, we conceptualise the complex array of groups to which a consumer may belong within a superordinate identity. Each level ...
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    The effects of team identification on sport consumer behaviour are well established. Recent research, however, has moved beyond this perspective to examine how groups within and beyond the team identity influence consumption. Assimilating previous research findings, we advance a Multiple In-group Identity Framework (MIIF), which consists of three levels: (1) superordinate (e.g., team identity), (2) subgroup (e.g., specific stadium area), and (3) relational group (e.g., friends or family). In the MIIF, we conceptualise the complex array of groups to which a consumer may belong within a superordinate identity. Each level includes groups with varying degrees of inclusiveness, homogeneity, and interpersonal attachment to other consumers between members. Individuals seek out sub and relational group membership because solely identifying at the superordinate level may not provide optimal distinctiveness or sufficient interpersonal attachment to other consumers. This provides self-concept benefits that nourish and operate in complement with the superordinate identification. The extent that different in-group identities influence behaviour relates to their importance in a consumer's self-concept and relevance to context. We provide implications for theory and practice.
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    Journal Title
    Sport Management Review
    DOI
    https://doi.org/10.1016/j.smr.2015.10.001
    Copyright Statement
    © 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence, which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
    Subject
    Commercial services
    Marketing
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/101830
    Collection
    • Journal articles

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