Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study
View/ Open
File version
Accepted Manuscript (AM)
Author(s)
Arli, Denni
Leo, Cheryl
Tjiptono, Fandy
Griffith University Author(s)
Year published
2016
Metadata
Show full item recordAbstract
Studies show that emotions of guilt and shame significantly influence how people live their daily lives when it comes to making ethical decisions. Nonetheless, individuals’ proneness toward guilt and shame has received limited attention in consumer behaviour literature. The study focuses on the impact of anticipated emotions (i.e. guilt and shame) on various consumers’ ethical and unethical behaviours. Using a combination of a panel data sample and a university sample, the overall results between the two countries (i.e. Australia and Indonesia) reveal more similarities than differences. Consumers with high guilt‐proneness ...
View more >Studies show that emotions of guilt and shame significantly influence how people live their daily lives when it comes to making ethical decisions. Nonetheless, individuals’ proneness toward guilt and shame has received limited attention in consumer behaviour literature. The study focuses on the impact of anticipated emotions (i.e. guilt and shame) on various consumers’ ethical and unethical behaviours. Using a combination of a panel data sample and a university sample, the overall results between the two countries (i.e. Australia and Indonesia) reveal more similarities than differences. Consumers with high guilt‐proneness are less likely to agree on those unethical behaviours. This study has important theoretical implications for understanding the similarities and differences between both nations and the impact of guilt and shame proneness on consumer ethics.
View less >
View more >Studies show that emotions of guilt and shame significantly influence how people live their daily lives when it comes to making ethical decisions. Nonetheless, individuals’ proneness toward guilt and shame has received limited attention in consumer behaviour literature. The study focuses on the impact of anticipated emotions (i.e. guilt and shame) on various consumers’ ethical and unethical behaviours. Using a combination of a panel data sample and a university sample, the overall results between the two countries (i.e. Australia and Indonesia) reveal more similarities than differences. Consumers with high guilt‐proneness are less likely to agree on those unethical behaviours. This study has important theoretical implications for understanding the similarities and differences between both nations and the impact of guilt and shame proneness on consumer ethics.
View less >
Journal Title
International Journal of Consumer Studies
Volume
40
Issue
1
Copyright Statement
© 2016 John Wiley & Sons Ltd. This is the peer reviewed version of the following article: Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study, International Journal of Consumer Studies, Volume 40, Issue 1, Pages 2-13, 2016, which has been published in final form at https://doi.org/10.1111/ijcs.12183. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/WileyCDA/Section/id-828039.html)
Subject
Marketing
Marketing not elsewhere classified