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dc.contributor.authorRuhanen, L
dc.contributor.authorWhitford, M
dc.contributor.authorMcLennan, CL
dc.date.accessioned2018-10-16T04:46:10Z
dc.date.available2018-10-16T04:46:10Z
dc.date.issued2015
dc.identifier.issn1447-6770
dc.identifier.doi10.1016/j.jhtm.2015.07.002
dc.identifier.urihttp://hdl.handle.net/10072/102504
dc.description.abstractResponding to the rapid growth of outbound travel from China, Australia's national tourism body, Tourism Australia, is investing considerable efforts into strategically positioning the Australian tourism industry to be 'China-ready' through targeted marketing programs, formalized policy and planning, and industry education and training. Yet Australia's indigenous tourism sector, while declining across international markets generally, also appears to be missing the opportunities available from the growth in inbound Chinese tourists to the country. Therefore, this study sought to explore the intersection of Australia's indigenous tourism sector and the Chinese market through a multi-method and participant approach that examined: inbound Chinese tourists' relative demand, motivations and preferences, and opportunities and barriers. The findings of the study are examined in the context of understanding the Chinese inbound market, as well as Tourism Australia's marketing and promotion initiatives for the inbound Chinese market.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherCambridge University Press
dc.publisher.placeUnited Kingdom
dc.relation.ispartofpagefrom25
dc.relation.ispartofpageto34
dc.relation.ispartofjournalJournal of Hospitality and Tourism Management
dc.relation.ispartofvolume24
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchCommercial services not elsewhere classified
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode350499
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350899
dc.titleExploring Chinese visitor demand for Australia's indigenous tourism experiences
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorWhitford, Michelle M.


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