Are Chinese visitor service perceptions and expectations being met when travelling in New Zealand? An exploratory study
The focus of this study was to explore the perceptions and expectations of service experiences for Chinese visitors travelling in New Zealand. This study examined the current literature relevant to the Chinese visitor market, which informed the conduct of a face to face survey with 100 Chinese visitors. The survey findings confirmed that Chinese visitors were generally satisfied with the service provided during their travel experiences in New Zealand along with the natural beauty of the environment, but that there were some elements of their visit that did not meet their expectations. Chinese visitors also reported that transport options were inconvenient and expensive, and there were language difficulties. There was a need for more tourism literature made available in Chinese, together with trained speakers in Chinese within the New Zealand tourism industry.
Hospitality and Tourism in a Greening World: Proceedings of 13th Asia Pacific CHRIE Conference
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Tourism not elsewhere classified