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dc.contributor.authorDant, Rajiv P.
dc.contributor.editorJames R. Brown
dc.date.accessioned2018-09-02T22:54:13Z
dc.date.available2018-09-02T22:54:13Z
dc.date.issued2011
dc.identifier.isbn9788132105206
dc.identifier.urihttp://hdl.handle.net/10072/110642
dc.description.abstractShelby D. Hunt is renowned for being one of the. most prolific and influential thinkers in the field of marketing. Shelby has left an indelible imprint in research domains as diverse as theory of the firm, philosophy of science, ethics in marketing, channels of distribution, and relationship marketing. In the spirit of a true renaissance thinker, for every domain that Shelby has investigated, he has delved deeply into the content, examined it incisively, and promulgated new research agenda with a truly rare prescient fervor. The foregoing review, however, concerns a research domain most cursory reviewers will not associate with Shelby, namely franchising. Between the years 1971 through 1985, Shelby had a total of 27 publications involving the theme of franchising (including reprints). The foregoing review, however, is focused on his franchising magnum opus, Ozanne, Urban B., and Shelby D. Hunt ( 1971) (see Table 1) and on 12 representative publications of Shelby (Appendix) coded and summarized in Table 2.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications Inc.
dc.publisher.placeIndia
dc.publisher.urihttps://uk.sagepub.com/en-gb/eur/legends-in-marketing-shelby-d-hunt/book235570
dc.relation.ispartofbooktitleLegends in Marketing: Shelby D. Hunt
dc.relation.ispartofchapter15
dc.relation.ispartofpagefrom168
dc.relation.ispartofpageto179
dc.relation.ispartofvolume4
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchcode150503
dc.titleA Man Before His Time: Shelby Hunt's Contributions to the Domain of Franchising Research
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.hasfulltextNo Full Text
gro.griffith.authorDant, Rajiv P.


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