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dc.contributor.authorDant, Rajiv P.
dc.contributor.editorJames R. Brown
dc.description.abstractShelby D. Hunt is renowned for being one of the. most prolific and influential thinkers in the field of marketing. Shelby has left an indelible imprint in research domains as diverse as theory of the firm, philosophy of science, ethics in marketing, channels of distribution, and relationship marketing. In the spirit of a true renaissance thinker, for every domain that Shelby has investigated, he has delved deeply into the content, examined it incisively, and promulgated new research agenda with a truly rare prescient fervor. The foregoing review, however, concerns a research domain most cursory reviewers will not associate with Shelby, namely franchising. Between the years 1971 through 1985, Shelby had a total of 27 publications involving the theme of franchising (including reprints). The foregoing review, however, is focused on his franchising magnum opus, Ozanne, Urban B., and Shelby D. Hunt ( 1971) (see Table 1) and on 12 representative publications of Shelby (Appendix) coded and summarized in Table 2.en_US
dc.publisherSage Publications Inc.en_US
dc.relation.ispartofbooktitleLegends in Marketing: Shelby D. Hunten_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.titleA Man Before His Time: Shelby Hunt's Contributions to the Domain of Franchising Researchen_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.hasfulltextNo Full Text
gro.griffith.authorDant, Rajiv P.

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