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dc.contributor.authorFaulkner, Herbert
dc.contributor.authorOppermann, Martin
dc.contributor.authorFredline, Elizabeth
dc.date.accessioned2020-01-23T06:02:04Z
dc.date.available2020-01-23T06:02:04Z
dc.date.issued1999
dc.identifier.issn13567667
dc.identifier.doi10.1177/135676679900500202
dc.identifier.urihttp://hdl.handle.net/10072/120437
dc.description.abstractCompetitive analysis of destinations is rapidly gaining in importance in the strategic positioning and marketing planning of destinations. Thus far, relatively few tourism studies have utilised competitiveness as an assessment tool. This paper uses a qualitative approach toward evaluating South Australia’s competitiveness in the Australian domestic tourism context. Based on interviews with travel agents, who are traditionally information gatekeepers and a crucial component of the distribution channel, this paper reveals that South Australia is only in a strong position with respect to two out of eight core attractions emphasised in that state’s tourism promotion material. Apart from the wine industry and the ‘big river’ theme associated with the Murray River, none of the state’s other tourism features is recognised within the market.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherHenry Stewart Publications
dc.publisher.placeUK
dc.relation.ispartofpagefrom125
dc.relation.ispartofpageto139
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Vacation Marketing
dc.relation.ispartofvolume5
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleDestination Competitiveness: An Exploratory Examination of South Australia's Core Attractions
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorFaulkner, Herbert W.
gro.griffith.authorFredline, Liz D.
gro.griffith.authorOppermann, Martin


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