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dc.contributor.authorGrunert, S.
dc.contributor.authorMuller, T.
dc.date.accessioned2019-12-03T05:46:45Z
dc.date.available2019-12-03T05:46:45Z
dc.date.issued1996
dc.identifier.issn08961530en_US
dc.identifier.doi10.1300/J046v08n03_09en_US
dc.identifier.urihttp://hdl.handle.net/10072/120603
dc.description.abstractFew studies have assessed how respondents, themselves, understand and evaluate the value measurement task in both national and cross-national surveys of personal values. This study, conducted in Canada and Denmark, aimed at a better understanding of respondents' reactions to value items. Alternate approaches to measuring people's value priorities were tested. This was achieved by explicitly distinguishing between respondents' day-to-day ("real") and their "ideal" life. The predictive power of both value types was tested with the concept of product involvement. Results from both countries reveal some significant differences between "real" and "ideal" life values. Both were related to product involvement. The findings highlight the need for greater attention to the mesaurement methodology for obtaining value data, especially in cross-national research.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherHaworth Pressen_US
dc.publisher.placeUSAen_US
dc.relation.ispartofpagefrom169en_US
dc.relation.ispartofpageto185en_US
dc.relation.ispartofissue3-4en_US
dc.relation.ispartofjournalJournal of International Consumer Marketingen_US
dc.relation.ispartofvolume8en_US
dc.titleMeasuring Values in International Settings: Are Respondents Thinking "Real" Life or "Ideal" Life?en_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.hasfulltextNo Full Text
gro.griffith.authorMuller, Thomas E.


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