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dc.contributor.authorGrunert, S.
dc.contributor.authorMuller, T.
dc.date.accessioned2019-12-03T05:46:45Z
dc.date.available2019-12-03T05:46:45Z
dc.date.issued1996
dc.identifier.issn08961530
dc.identifier.doi10.1300/J046v08n03_09
dc.identifier.urihttp://hdl.handle.net/10072/120603
dc.description.abstractFew studies have assessed how respondents, themselves, understand and evaluate the value measurement task in both national and cross-national surveys of personal values. This study, conducted in Canada and Denmark, aimed at a better understanding of respondents' reactions to value items. Alternate approaches to measuring people's value priorities were tested. This was achieved by explicitly distinguishing between respondents' day-to-day ("real") and their "ideal" life. The predictive power of both value types was tested with the concept of product involvement. Results from both countries reveal some significant differences between "real" and "ideal" life values. Both were related to product involvement. The findings highlight the need for greater attention to the mesaurement methodology for obtaining value data, especially in cross-national research.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherHaworth Press
dc.publisher.placeUSA
dc.relation.ispartofpagefrom169
dc.relation.ispartofpageto185
dc.relation.ispartofissue3-4
dc.relation.ispartofjournalJournal of International Consumer Marketing
dc.relation.ispartofvolume8
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1505
dc.titleMeasuring Values in International Settings: Are Respondents Thinking "Real" Life or "Ideal" Life?
dc.typeJournal article
dc.type.descriptionC1 - Peer Reviewed (HERDC)
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorMuller, Thomas E.


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