Attracting business travelers to a resort

Author(s)
Sogar, David
Jones, H. Michael
Griffith University Author(s)
Year published
1993
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Abstract
When an Australian resort wanted to attract more business travelers, it found that its employees can be excellent marketing researchers
Journal Title
Cornell Hotel and Restaurant Administration Quarterly
Volume
34
Issue
5
DOI
Subject
Medical and Health Sciences
Publication URI
Collection