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  • Attracting business travelers to a resort

    Author(s)
    Sogar, David
    Jones, H. Michael
    Griffith University Author(s)
    Sogar, David
    Year published
    1993
    Metadata
    Show full item record
    Abstract
    When an Australian resort wanted to attract more business travelers, it found that its employees can be excellent marketing researchersWhen an Australian resort wanted to attract more business travelers, it found that its employees can be excellent marketing researchers
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    Journal Title
    Cornell Hotel and Restaurant Administration Quarterly
    Volume
    34
    Issue
    5
    DOI
    https://doi.org/10.1016/0010-8804(93)90062-N
    Subject
    Medical and Health Sciences
    Publication URI
    http://hdl.handle.net/10072/121342
    Collection
    • Journal articles

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