Attracting business travelers to a resort
Author(s)
Sogar, David
Jones, H. Michael
Griffith University Author(s)
Year published
1993
Metadata
Show full item recordAbstract
When an Australian resort wanted to attract more business travelers, it found that its employees can be excellent marketing researchersWhen an Australian resort wanted to attract more business travelers, it found that its employees can be excellent marketing researchers
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Journal Title
Cornell Hotel and Restaurant Administration Quarterly
Volume
34
Issue
5
Subject
Medical and Health Sciences