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dc.contributor.authorSwanson, Gillian
dc.contributor.authorWise, Patricia
dc.date.accessioned2019-06-17T22:30:42Z
dc.date.available2019-06-17T22:30:42Z
dc.date.issued1999
dc.identifier.issn10286632
dc.identifier.doi10.1080/10286639909358111
dc.identifier.urihttp://hdl.handle.net/10072/121487
dc.description.abstractThe importance of developing high quality, relevant and user-­friendly 'content', for the forthcoming phase of multimedia development compels us to consider the impact of multimedia on the cultural industries, and the importance of the creative skills, held by cultural workers. Questions of content development are not just a matter for the cultural industries, of course, and one thing that multimedia shows us is that we need a new conception of creativity which can accommodate the importance, of content design across a range of economic and social contexts. Nevertheless, the emergence of multimedia in those diverse spaces where convergence has occurred has seen those skills conventionally held by cultural workers being called upon in new kinds of employment contexts. For this reason, cultural policy needs to be attentive to the relationship between the cultural industries and a more expanded field: the 'content industries'. We would argue that a multimedia industry development strategy is a key element in providing mechanisms for sustainable cultural industry development.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherTaylor & Francis
dc.publisher.placeUK
dc.relation.ispartofpagefrom41
dc.relation.ispartofpageto67
dc.relation.ispartofissue1
dc.relation.ispartofjournalInternational Journal of Cultural Policy
dc.relation.ispartofvolume6
dc.subject.fieldofresearchCommunication and Media Studies
dc.subject.fieldofresearchCultural Studies
dc.subject.fieldofresearchcode2001
dc.subject.fieldofresearchcode2002
dc.titleProfiling Diversity: Managing Multimedia Industry Development
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyArts, Education & Law Group, School of Humanities, Languages and Social Sciences
gro.hasfulltextNo Full Text
gro.griffith.authorWise, Patricia H.


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