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dc.contributor.authorOppermann, M.
dc.date.accessioned2020-03-20T05:27:17Z
dc.date.available2020-03-20T05:27:17Z
dc.date.issued1998
dc.identifier.issn00472875
dc.identifier.doi10.1177/004728759803700204
dc.identifier.urihttp://hdl.handle.net/10072/121645
dc.description.abstractThis article addresses the issue of how repeat visitation ratios can be used as a management tool in determining a destination’s position on the destination life-cycle curve. Following a review of the literature on repeat visitation, it presents the concepts of destination threshold potential (TP) and cumulative travel experience (CTE). It then relates how the number of first-time and repeat visitors is inextricably linked to the CTE and TP, as well as to the tourist arrivals in any given year. From those elaborations, several axioms on the law of repeat visitation are developed that provide destination and product managers with the necessary measuring tools to determine their destinations’ current position.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications
dc.publisher.placeUSA
dc.relation.ispartofpagefrom131
dc.relation.ispartofpageto137
dc.relation.ispartofjournalJournal of Travel Research
dc.relation.ispartofvolume37
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleDestination Threshold Potential and the Law of Repeat Visitation
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Sciences, Griffith Institute for Drug Discovery
gro.hasfulltextNo Full Text
gro.griffith.authorOppermann, Martin


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