Multiple banner advertisements: A proposed model of consumers' behavioural responses
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Conference Proceedings : 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
© 2006 Academy of Word Business. Reproduced in accordance with the copyright policy of the publisher. This paper was previously published in the 2006 Academy of World Business, Marketing and Management Development (AWBMAMD) Conference Proceedings, Volume 2, No.1, 2006, edited by Gabriel Ogunmokun, Rony Gabbay & Janelle Rose. Use hypertext link for access to conference website.