Show simple item record

dc.contributor.authorPope, Nigel
dc.contributor.authorBrown, Mark
dc.contributor.authorForrest, Edward
dc.date.accessioned2020-01-21T05:21:44Z
dc.date.available2020-01-21T05:21:44Z
dc.date.issued1999
dc.identifier.issn10616934
dc.identifier.urihttp://hdl.handle.net/10072/122344
dc.description.abstractThis paper presents the results of an examination of perceived risk and consumer intention to purchase online sport product. Three sport product types were examined: personal sporting goods, team merchandise, and event tickets. The research found that although product type. purchase decision involvement, and Internet involvement had no effect on online purchase intention, both gender and innovativeness did. Similarly the genders and high and low innovators were discriminated between by different risk constructs. Implications for management are discussed and limitations of the research identified.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherFitness Information Technology
dc.publisher.placeUSA
dc.publisher.urihttp://fitpublishing.com/journals
dc.relation.ispartofpagefrom25
dc.relation.ispartofpageto35
dc.relation.ispartofissue2
dc.relation.ispartofjournalSport Marketing Quarterly
dc.relation.ispartofvolume8
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleRisk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorPope, Nigel K.
gro.griffith.authorForrest, Edward
gro.griffith.authorBrown, Mark


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record