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  • Exploring Destination Image Decay: A Study of Sport Tourists' Destination Image Change after Event Participation

    Author(s)
    King, Ceridwyn
    Chen, Nan
    Funk, Daniel C
    Griffith University Author(s)
    Funk, Daniel C.
    Chen, Nan
    Year published
    2015
    Metadata
    Show full item record
    Abstract
    Limited research has examined the decay of destination image (DI) using longitudinal repeated measures. This study used a tripartite attitude perspective to examine the structural stability of DI among sport tourists after returning home. Two online survey waves were conducted to monitor the DI change held by 234 nonlocal participants in an international marathon event over a 9-month interval. The results revealed that the DI decayed over time and this decay was dimensionally specific. Affective and conative components of DI were more susceptible to change while cognitive DI was more stable. However, the pattern of decay was ...
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    Limited research has examined the decay of destination image (DI) using longitudinal repeated measures. This study used a tripartite attitude perspective to examine the structural stability of DI among sport tourists after returning home. Two online survey waves were conducted to monitor the DI change held by 234 nonlocal participants in an international marathon event over a 9-month interval. The results revealed that the DI decayed over time and this decay was dimensionally specific. Affective and conative components of DI were more susceptible to change while cognitive DI was more stable. However, the pattern of decay was moderated by the strength of a tourist’s psychological connection to the destination. Relevant theoretical and managerial implications are discussed to provide insights for both researchers and practitioners.
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    Journal Title
    Journal of Hospitality & Tourism Research
    Volume
    39
    Issue
    1
    DOI
    https://doi.org/10.1177/1096348012461547
    Subject
    Commercial services
    Tourism
    Tourism not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/125025
    Collection
    • Journal articles

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