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  • Insights into the attributes of Pacific Island destinations that appeal to avitourists

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    StevenPUB641.pdf (311.2Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Steven, Rochelle
    Griffith University Author(s)
    Steven, Rochelle J.
    Year published
    2015
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    Abstract
    Avitourism is a specific type of bird-focussed nature-based tourism that can potentially contribute to community development and avian conservation. The details of the most memorable as well as the most desired destinations for avitourists are relatively underexamined. To sample the global birding population, questionnaires were distributed electronically via birding forums, birder mailing lists and social media sites asking about birders’ destination preferences. A total of 303 respondents identified their most memorable destinations and 290 their most desired destinations. Among the destinations identified, Pacific Islands ...
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    Avitourism is a specific type of bird-focussed nature-based tourism that can potentially contribute to community development and avian conservation. The details of the most memorable as well as the most desired destinations for avitourists are relatively underexamined. To sample the global birding population, questionnaires were distributed electronically via birding forums, birder mailing lists and social media sites asking about birders’ destination preferences. A total of 303 respondents identified their most memorable destinations and 290 their most desired destinations. Among the destinations identified, Pacific Islands were stated as memorable (n = 23) and desired destinations (n = 55). New Zealand was the most memorable destination for 17 of the 23 respondents and the most desired was Papua New Guinea (33 of the 55 respondents). Key aspects that made New Zealand memorable were the presence of multiple endemic species and seabirds, while birds of paradise are the main attraction for birders wanting to visit Papua New Guinea. Understanding what biological attributes appeal to avitourists may help island destinations increase their market share in avitourism. Targeted marketing and management of the industry can bring benefits to Pacific Island communities, which in turn can enhance conservation.
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    Journal Title
    Pacific Conservation Biology
    Volume
    21
    Issue
    2
    DOI
    https://doi.org/10.1071/PC14914
    Copyright Statement
    © 2015 CSIRO. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Environmental Sciences not elsewhere classified
    Environmental Sciences
    Biological Sciences
    Agricultural and Veterinary Sciences
    Publication URI
    http://hdl.handle.net/10072/125039
    Collection
    • Journal articles

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