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dc.contributor.authorDuan, Bob
dc.contributor.authorArcodia, Charles
dc.contributor.authorMa, Emily
dc.contributor.editorErica Wilson
dc.description.abstractThis study developed a framework to research on Chinese wine tourists' motivation, perception by exploring and assessing conventional and contemporary motivations and to understand tourists' perception of the experience and overall satisfaction and future intentions. In the contemporary motivations, Xiaozi phenomenon is a contemporary Chinese lifestyle among the younger generations. Xiaozi is quite different them as it is influenced by unique Chinese culture values. Drinking wine, to some extent, satisfies the needs of people who believe in and have adopted Xiaozi culture and lifestyle. Wine tourism combines the tourism and the wine industry. Wine tourism is a new form of tourism experience, which gained popularity in China recent years. However, there is limited research on Chinese wine tourists' profiles, preferences, motivation and perceptions of wine tourism experiences. This study will contribute the literatures with Chinese wine tourists' profiles, motivation and perceptions.
dc.publisherSouthern Cross University
dc.relation.ispartofconferencenameCAUTHE 2015
dc.relation.ispartofconferencetitleCAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality
dc.relation.ispartoflocationGold Coast, Australia
dc.subject.fieldofresearchTourism not elsewhere classified
dc.titleContemporary and conventional motivation of wine tourism travellers in China: An exploratory case study of Yunnan Province, China
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Dept of Employment Relations and Human Resources
gro.hasfulltextNo Full Text
gro.griffith.authorArcodia, Charles
gro.griffith.authorMa, Emily
gro.griffith.authorDuan, Bob

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    Contains papers delivered by Griffith authors at national and international conferences.

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