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dc.contributor.authorPentecost, Robin
dc.contributor.authorPrugsamatz, Sunita
dc.contributor.editorDr Yunus Ali
dc.date.accessioned2017-05-03T14:36:34Z
dc.date.available2017-05-03T14:36:34Z
dc.date.issued2006
dc.date.modified2007-08-02T21:50:52Z
dc.identifier.refuriwww.anzmac.org
dc.identifier.urihttp://hdl.handle.net/10072/13193
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherQueensland University of Technology
dc.publisher.placeBrisbane, Qld
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2006
dc.relation.ispartofconferencetitleANZMAC Conference Proceedings - CD
dc.relation.ispartofdatefrom2006-12-04
dc.relation.ispartofdateto2006-12-06
dc.relation.ispartoflocationBrisbane, Queensland, Australia
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleFit in Sponsorship: Categorisation or Congruency?
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2006
gro.hasfulltextNo Full Text
gro.griffith.authorPrugsamatz, Sunita
gro.griffith.authorPentecost, Robin


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  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

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