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dc.contributor.authorWinzar, Humeen_US
dc.contributor.authorPope, Nigelen_US
dc.contributor.authorKim, Ki Wanen_US
dc.contributor.authorForrest, Edwarden_US
dc.contributor.editorCharles Patti and Judy Drennanen_US
dc.date.accessioned2017-04-24T08:17:18Z
dc.date.available2017-04-24T08:17:18Z
dc.date.issued2006en_US
dc.date.modified2009-01-28T06:45:11Z
dc.identifier.doihttp://www.anzmac.orgen_AU
dc.identifier.urihttp://hdl.handle.net/10072/13194
dc.description.abstractThis paper reports a validation, refinement and application of a scale by Twemlow, Lerma and Twemlow (1996). The relationships of the motivating factors underlying martial arts participation are further utilized within an integrated marketing strategy for student recruitment. Data for 60 martial arts students were subjected to exploratory factor and item reliability analysis. Four factors were derived: Spirituality, Physical discipline, Sport, and Fun. Consistent with the Twemlow study, Physical discipline was the most important motivator. A MANCOVA indicated that these factors were not significantly associated with skill level or time in training, with a moderate relationship between Age and Spirituality.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent27313 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralian and New Zealand Marketing Academyen_US
dc.publisher.placeBrisbaneen_US
dc.publisher.urihttp://www.anzmac2006.qut.com/en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2006en_US
dc.relation.ispartofconferencetitleAUSTRALIAN AND NEW ZEALAND MARKETING ACADEMYen_US
dc.relation.ispartofdatefrom2006-12-04en_US
dc.relation.ispartofdateto2006-12-06en_US
dc.relation.ispartoflocationBrisbaneen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.subject.fieldofresearchcode380104en_US
dc.titleLeveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlowen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2006
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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