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dc.contributor.convenorThe School of Advertising, Marketing and Public Relationsen_AU
dc.contributor.authorDwivedi, Abhisheken_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorSweeney, Arthuren_US
dc.contributor.editorDr Yunus Ali, Ms. Maria van Desselen_US
dc.date.accessioned2017-04-24T11:46:02Z
dc.date.available2017-04-24T11:46:02Z
dc.date.issued2006en_US
dc.date.modified2008-10-24T07:15:53Z
dc.identifier.refuriwww.anzmac.orgen_AU
dc.identifier.doihttp://www.anzmac.org/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/13196
dc.description.abstractThis paper is an outcome of the suggestion made by Keller and Sood (2003) that there is a need for a model that collates the existing research on brand-extension feedback effects. The research is generally underdeveloped, being the most recent phase in brand extension understanding. The literature lack a consensus as to key influences on feedback effects and some of the factors, such as familiarity, have been ambiguous in empirical studies. A model is developed and tested with a medium sized student sample. The results extend previous understanding the feedback effect on the parent brand.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent58859 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralian and New Zealand Marketing Academyen_US
dc.publisher.placeAustraliaen_US
dc.publisher.urihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/program.htmlen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2006 Conferenceen_US
dc.relation.ispartofconferencetitleANZMAC 2006 Conference Proceedings (CD)en_US
dc.relation.ispartofdatefrom2006-12-04en_US
dc.relation.ispartofdateto2006-12-06en_US
dc.relation.ispartoflocationQUT, Brisbaneen_US
dc.rights.retentionNen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleA Model of the Feedback Effect of Brand-Extensions on Parent-Brandsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2006
gro.hasfulltextFull Text


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  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

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