International franchising success factors: Front end risk management
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Australia has been coined the 'franchise capital of the world' (Walker 2004, p.36) because it has over three times the number of systems per capita than the United States. The Australian franchising sector is described by BRW as 'booming' (Walker 2004, p.36). International franchising has potential to contribute to Australia's export performance, but requires a thorough understanding of what capabilities are needed. A case research approach of leading systems has been used in the research, with an immediate focus on the front end considerations of what approaches can contribute to success. Two types of international franchising strategy are proposed.
ANZMAC 2006 Conference
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