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dc.contributor.convenorCharles Patti and Judy Drennanen_AU
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorDr Yunus Ali, Mrs Maria van Dessellen_US
dc.date.accessioned2017-04-24T11:13:32Z
dc.date.available2017-04-24T11:13:32Z
dc.date.issued2006en_US
dc.date.modified2009-01-23T05:37:30Z
dc.identifier.refuriwww.anzmac.orgen_AU
dc.identifier.urihttp://hdl.handle.net/10072/13197
dc.description.abstractAustralia has been coined the 'franchise capital of the world' (Walker 2004, p.36) because it has over three times the number of systems per capita than the United States. The Australian franchising sector is described by BRW as 'booming' (Walker 2004, p.36). International franchising has potential to contribute to Australia's export performance, but requires a thorough understanding of what capabilities are needed. A case research approach of leading systems has been used in the research, with an immediate focus on the front end considerations of what approaches can contribute to success. Two types of international franchising strategy are proposed.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent59483 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralian and New Zealand Marketing Academyen_US
dc.publisher.placeBrisbaneen_US
dc.publisher.urihttp://www.anzmac2006.qut.com/en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2006 Conferenceen_US
dc.relation.ispartofconferencetitleANZMAC 2006 Conferenceen_US
dc.relation.ispartofdatefrom2006-12-04en_US
dc.relation.ispartofdateto2006-12-06en_US
dc.relation.ispartoflocationBrisbane, Queensland, Australiaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleInternational franchising success factors: Front end risk managementen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2006
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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