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dc.contributor.convenorCharles Patti and Judy Drennan
dc.contributor.authorMiller, Dale
dc.contributor.authorHerington, Carmel
dc.contributor.authorMerrilees, Bill
dc.contributor.editorDr Yunus Ali and Ms Maria van Dessel
dc.date.accessioned2018-03-27T03:51:00Z
dc.date.available2018-03-27T03:51:00Z
dc.date.issued2006
dc.date.modified2007-08-16T07:12:41Z
dc.identifier.refuriwww.anzmac.org
dc.identifier.urihttp://hdl.handle.net/10072/13198
dc.description.abstractCity branding is a relatively new area of academic research in marketing. Previous research has focused on city brand images and particularly the contrast in brand image across cities. Essentially this reflects the interest of policy makers in developing sound competitive brand positions, with the aim of achieving a competitive advantage. The current paper shifts the focus to explaining the brand attitudes that residents have of a particular city. What are the key brand associations for a city? A sample of 614 residents of the Gold Coast city was surveyed using a structured quantitative method.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent53374 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC
dc.publisher.placeAustralia
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameANZMAC 2006 Conference
dc.relation.ispartofconferencetitleANZMAC 2006 Conference Proceedings
dc.relation.ispartofdatefrom2006-12-04
dc.relation.ispartofdateto2006-12-06
dc.relation.ispartoflocationQUT, Brisbane
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleCity Branding: Gold Coast Australia
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2006 Griffith University. For information about this conference please refer to the publisher's website or contact the authors. The attached file is reproduced here with permission of the copyright owners for your personal use only. No further distribution permitted.
gro.date.issued2006
gro.hasfulltextFull Text
gro.griffith.authorMiller, Dale
gro.griffith.authorMerrilees, Bill J.
gro.griffith.authorHerington, Carmel A.


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    Contains papers delivered by Griffith authors at national and international conferences.

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