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dc.contributor.authorGatfield, Terence Johnen_US
dc.contributor.authorWright, Owenen_US
dc.contributor.editorGabriel Ogumugan, Rony Gabbay, Janelle Roseen_US
dc.date.accessioned2017-05-03T11:35:58Z
dc.date.available2017-05-03T11:35:58Z
dc.date.issued2006en_US
dc.date.modified2009-02-01T23:48:31Z
dc.identifier.urihttp://hdl.handle.net/10072/13204
dc.description.abstractSince 1987 the Chinese economy has moved from being the 32nd largest economy in the world to 6th currently and it is on target to become the largest by 2012. The implications for Australia are significant. However, entering the Chinese market is complex and much depends on understanding formal networks. This paper explains some of the complexities and, in particular, the principle of 'guanxi'. The paper briefly examines how Australian potential business entrepreneurs can take accelerated advantage of guanxi through the formal Sister City and Sister State Arrangements in entering the Chinese market. A brief case study is provided of each of the two such arrangements to illustrate how they operate.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent59642 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAcademy of World Businesss, Marketing and Management Developmenten_US
dc.publisher.placeUSQ, Toowoombaen_US
dc.publisher.urihttp://www.academyofworldbusiness.com/conf2006.htmlen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameAcademy of World Business, Marketing and Management Developmenten_US
dc.relation.ispartofconferencetitleAcademy of World Business, Marketing and Management Development Conference Proceedingsen_US
dc.relation.ispartofdatefrom2006-07-10en_US
dc.relation.ispartofdateto2006-07-13en_US
dc.relation.ispartoflocationParisen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode359999en_US
dc.titleChina Market Entry Strategies: A case study on Sister State and Sister City Relationships in Queenslanden_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2006 Academy of Word Business. Reproduced in accordance with the copyright policy of the publisher. This paper was previously published in the 2006 Academy of World Business, Marketing and Management Development (AWBMAMD) Conference Proceedings, Volume 2, No.1, 2006, edited by Gabriel Ogunmokun, Rony Gabbay & Janelle Rose. Use hypertext link for access to conference website.en_AU
gro.date.issued2006
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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