Investigating the Influences on Attendance and Intention to Rejoin with Inaugural Members of a New Football Team

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Author(s)
McDonald, Heath
G. Neale, Larry
Funk, Daniel
Griffith University Author(s)
Year published
2006
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Show full item recordAbstract
This study investigated the effects of factors like member satisfaction and social rituals on
desirable outcomes such as attendance, intention to rejoin and merchandise sales. This study
focuses on the inaugural members of a new team in Australia’s A-League to gain insight into
how loyalty develops amongst fans of new sporting organisations. The results show the
importance to sports marketers of satisfying members and building ritual behaviour, as both
are correlated with all of the positive outcomes investigated here.This study investigated the effects of factors like member satisfaction and social rituals on
desirable outcomes such as attendance, intention to rejoin and merchandise sales. This study
focuses on the inaugural members of a new team in Australia’s A-League to gain insight into
how loyalty develops amongst fans of new sporting organisations. The results show the
importance to sports marketers of satisfying members and building ritual behaviour, as both
are correlated with all of the positive outcomes investigated here.
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Conference Title
ANZMAC 2006 Conference
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Copyright Statement
© The Author(s) 2006. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).