A Preliminary Investigation of the Marketing Strategies Used to Recruit International Students

Ross, Mitchell; Heaney, Joo-Gim; Cooper, Maxine

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Author(s)

Ross, Mitchell

Heaney, Joo-Gim

Cooper, Maxine

Griffith University Author(s)

Ross, Mitchell J.

Cooper, Maxine

Heaney, Joo-Gim

Year published

2006

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Abstract

Despite the importance placed on recruiting international students, investigations into recruitment marketing strategies used by educational institutions are lacking. This paper presents preliminary findings of a qualitative study which addresses this research gap by investigating marketing strategies used by universities and schools in the recruitment of international students. Six propositions are developed for future testing.Despite the importance placed on recruiting international students, investigations into recruitment marketing strategies used by educational institutions are lacking. This paper presents preliminary findings of a qualitative study which addresses this research gap by investigating marketing strategies used by universities and schools in the recruitment of international students. Six propositions are developed for future testing.
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Conference Title

ANZMAC 2006 Conference Proceedings - CD

Publisher URI

https://anzmac.wildapricot.org/

Copyright Statement

© The Author(s) 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.

Publication URI

http://hdl.handle.net/10072/13229

Collection

Conference outputs