A Preliminary Investigation of the Marketing Strategies Used to Recruit International Students
MetadataShow full item record
Despite the importance placed on recruiting international students, investigations into recruitment marketing strategies used by educational institutions are lacking. This paper presents preliminary findings of a qualitative study which addresses this research gap by investigating marketing strategies used by universities and schools in the recruitment of international students. Six propositions are developed for future testing.
ANZMAC 2006 Conference Proceedings - CD
© The Author(s) 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.