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dc.contributor.convenorDr Akbar Z. Ali
dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.authorShao, Wei
dc.contributor.authorLye, Ashley
dc.contributor.editorDr. Christine Ho
dc.date.accessioned2018-11-09T12:32:18Z
dc.date.available2018-11-09T12:32:18Z
dc.date.issued2006
dc.date.modified2010-07-23T07:24:34Z
dc.identifier.refuriwww.commerce.adelaide.edu.au/abbsa2006/
dc.identifier.urihttp://hdl.handle.net/10072/13230
dc.description.abstractDecision researchers have paid scant attention to strategy use in a single decision process despite acknowledgement that decision makers may use (part of) one or more decision strategies in a single decision task. This paper contributes to decision theory through improving our understanding of how consumers make decisions. Consumer decisions were observed and analysed to identify when and where consumers used decision strategies. Consumers seldom use a single strategy in the decision process. We explain how the use of multiple strategies relates to prior research on decision-making and what it suggests about the future conduct of decision-making research.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherThe University of Adelaide, School of Commerce
dc.publisher.placeAdelaide, South Australia
dc.publisher.urihttp://www.cecc.com.au/clients/sob/research/docs/sudaryanto/abbsa_conference_program.pdf
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencename2nd Australasian Business and Behavioural Sciences Association (ABBSA) Conference
dc.relation.ispartofconferencetitleIndustry, Markets and Regions. Proceedings for the 2nd International Conference for the Australasian Sciences Association (ABBSA)
dc.relation.ispartofdatefrom2006-09-29
dc.relation.ispartofdateto2006-10-01
dc.relation.ispartoflocationAdelaide
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleStrategy Use in Consumer Decision Processes
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2006
gro.hasfulltextNo Full Text
gro.griffith.authorLye, Ashley R.
gro.griffith.authorShao, Wei D.
gro.griffith.authorRundle-Thiele, Sharyn


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    Contains papers delivered by Griffith authors at national and international conferences.

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