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  • Exploring student learning in an MBA

    Author(s)
    Rundle-Thiele, Sharyn
    Griffith University Author(s)
    Rundle-Thiele, Sharyn
    Year published
    2006
    Metadata
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    Abstract
    This paper responds to Duke's (2002) call for qualitative research and employed a qualitative research method to develop a richer understanding of student learning. This paper contributes to the marketing education literature with insights to suggest that Australian postgraduate marketing students learn from interactions with their peers, educators and guest speakers. While marketing educators can guide student learning and deepen understanding, peers broaden student understanding by providing different viewpoints and perspectives allowing students to obtain self-insight by comparing to others. Educators must provide ...
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    This paper responds to Duke's (2002) call for qualitative research and employed a qualitative research method to develop a richer understanding of student learning. This paper contributes to the marketing education literature with insights to suggest that Australian postgraduate marketing students learn from interactions with their peers, educators and guest speakers. While marketing educators can guide student learning and deepen understanding, peers broaden student understanding by providing different viewpoints and perspectives allowing students to obtain self-insight by comparing to others. Educators must provide students with opportunities to compare their experience as consumers, their industry experience and in the case of postgraduate studies their experience as managers.
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    Conference Title
    Industry, Markets and Regions. Proceedings for the 2nd International Conference for the Australasian Sciences Association (ABBSA)
    Publication URI
    http://hdl.handle.net/10072/13231
    Collection
    • Conference outputs

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