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dc.contributor.convenorDr Akbar Z. Alien_AU
dc.contributor.authorRundle-Thiele, Sharynen_US
dc.contributor.editorDr. Christine Hoen_US
dc.date.accessioned2017-05-03T14:26:48Z
dc.date.available2017-05-03T14:26:48Z
dc.date.issued2006en_US
dc.date.modified2007-08-02T21:52:05Z
dc.identifier.refuriwww.commerce.adelaide.edu.au/abbsa2006/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/13231
dc.description.abstractThis paper responds to Duke's (2002) call for qualitative research and employed a qualitative research method to develop a richer understanding of student learning. This paper contributes to the marketing education literature with insights to suggest that Australian postgraduate marketing students learn from interactions with their peers, educators and guest speakers. While marketing educators can guide student learning and deepen understanding, peers broaden student understanding by providing different viewpoints and perspectives allowing students to obtain self-insight by comparing to others. Educators must provide students with opportunities to compare their experience as consumers, their industry experience and in the case of postgraduate studies their experience as managers.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherThe University of Adelaide, School of Commerceen_US
dc.publisher.placeAdelaide, South Australiaen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameAustralasian Business and Behavioural Sciencesen_US
dc.relation.ispartofconferencetitleIndustry, Markets and Regions. Proceedings for the 2nd International Conference for the Australasian Sciences Association (ABBSA)en_US
dc.relation.ispartofdatefrom2006-09-29en_US
dc.relation.ispartofdateto2006-10-01en_US
dc.relation.ispartoflocationAdelaideen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleExploring student learning in an MBAen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2006
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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