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dc.contributor.convenorDr. Jessica Kennedy and Associate Professot Lee Di Milia
dc.contributor.authorMcDonald, Lynette
dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.editorDr. Jessica Kennedy and Associate Professot Lee Di Milia
dc.date.accessioned2017-05-03T14:26:49Z
dc.date.available2017-05-03T14:26:49Z
dc.date.issued2006
dc.date.modified2009-12-17T22:30:04Z
dc.identifier.refurihttp://www.anzam.cqu.edu.au/
dc.identifier.urihttp://hdl.handle.net/10072/13232
dc.description.abstractWhile the positive effects of corporate social responsibility (CSR), e.g. increased loyalty and trust are well documented; researchers have failed to consider whether interest in society-related issues is relevant to an increasingly dissatisfied consumer base. After considering the current state of play in the Australian banking industry this paper proposes an agenda for future research. This paper proposes that research is required to assess whether strategies concerned with reducing fees on bank accounts and credit cards are likely to have a more positive impact on consumer satisfaction and loyalty than a broad range of CSR programs. This research agenda would advance the discipline's knowledge base by moving our understanding beyond the positive impacts of society-related CSR programs.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherCentral Queensland Univeristy
dc.publisher.placeCapricorn Coast
dc.publisher.urihttp://www.anzam.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencename20th Australia and New Zealand Academy of Management Conference
dc.relation.ispartofconferencetitleManagement: Pragmatism, Philosophy, Priorities
dc.relation.ispartofdatefrom2006-12-06
dc.relation.ispartofdateto2006-12-09
dc.relation.ispartoflocationYeppoon
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleThe mismatch between consumer satisfaction and corporate social responsibility
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2006
gro.hasfulltextNo Full Text
gro.griffith.authorMcDonald, Lynette M.
gro.griffith.authorRundle-Thiele, Sharyn


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    Contains papers delivered by Griffith authors at national and international conferences.

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