The Transtheoretical Model: A Theoretical Framework for Organic Food Penetration
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This research responds to Engelland (2004) who suggested that marketing educators need to evaluate whether students have learned what was intended. A survey was developed to assess MBA Marketing student perceptions of their own learning. T-tests were used to compare student learning perceptions from two classes, exposed to different assessment and different teaching styles. Student perceptions of their own achievement of learning aims can provide insightful information to inform curriculum development. While the survey suggested the educator in class one needed to reduce the chalk and talk emphasis students considered there was further room for improvement in both classes. An additional outcome of evaluating student learning is the identification of additional learning outcomes. Students perceived they had learned about selected Australian industries and companies, and the impact of marketing on everyday life.
ANZMAC Conference Proceedings - CD
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