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dc.contributor.convenorProfessor Charles Patti and Dr Judy Drennanen_AU
dc.contributor.authorBennett, Stephenen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.authorWeaven, Scotten_US
dc.contributor.editorDr Yunis Ali, Mrs Maria van Desselen_US
dc.date.accessioned2017-05-03T12:52:57Z
dc.date.available2017-05-03T12:52:57Z
dc.date.issued2006en_US
dc.date.modified2009-01-28T06:45:05Z
dc.identifier.refurihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/index.htmlen_AU
dc.identifier.urihttp://hdl.handle.net/10072/13240
dc.description.abstractA shortage of suitable franchisee applicants has been identified by franchisors as a major hindrance to franchise sector growth in Australia. However, there has been little investigation into this issue within the organisational choice literature. This represents an important gap in the literature. In order to explore this issue it was first necessary to determine the expectations of franchisors regarding suitable franchisee prospects. Hence, this research explores desirable franchisee attributes and the factors that influence franchisee recruitment, together with suggestions on how franchisors may improve promotion of themselves to potential franchisees. A convenience sample of 12 franchisors was selected for participation. Respondents were interviewed about their current recruitment practices and the qualities they sought in franchisees. Findings suggest that while there is a core set of generic franchisee attributes, franchisors also need to determine a sub-set of additional attributes that are consistent with their own system requirements.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent58554 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralian and New Zealand Marketing Academyen_US
dc.publisher.placeBrisbaneen_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2006/documents/Bennett_Stephen.pdfen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2006 Conferenceen_US
dc.relation.ispartofconferencetitleANZMAC 2006 Conferenceen_US
dc.relation.ispartofdatefrom2006-12-04en_US
dc.relation.ispartofdateto2006-12-06en_US
dc.relation.ispartoflocationBrisbane, Queensland, Australiaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleHow can suitable franchisees be more successfully recruited?en_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2006
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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