Show simple item record

dc.contributor.convenorProfessor Philippe Coffreen_AU
dc.contributor.authorGoodman, Marken_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorWinzar, Humeen_US
dc.contributor.editorGabriel Ogunmokun, Rony Gabbay, & Janelle Roseen_US
dc.date.accessioned2017-05-03T11:23:42Z
dc.date.available2017-05-03T11:23:42Z
dc.date.issued2006en_US
dc.date.modified2007-08-02T21:52:48Z
dc.identifier.refurihttp://www.academyofworldbusiness.com/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/13254
dc.description.abstractDespite the size and growth of global prestige markets- the fact it is an extensively used term providing the focus for a vast amount of marketing literature in newspapers, magazines, trade journals and on the Internet- prestige to date has attracted only a modest amount of scholarly research. By reviewing the existing literature, this work in progress paper presents a conceptual overview of the term and identifies an opportunity to establish and evaluate the constructs of prestige, with a proposed study into consumer perceptions of prestige in the car industry.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAcademy of World Business, Marketing and Management Developmenten_US
dc.publisher.placeParis, Franceen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencename2nd Biennial Conference of the Academy of World Business, Marketing and Management Developmenten_US
dc.relation.ispartofconferencetitle2nd Biennial Conference of the Academy of World Business, Marketing and Management Developmenten_US
dc.relation.ispartofdatefrom2006-07-10en_US
dc.relation.ispartofdateto2006-07-13en_US
dc.relation.ispartoflocationPole Universitaire L鯮ard de Vinci,en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode359999en_US
dc.subject.fieldofresearchcode350204en_US
dc.titlePrestige Marketing: Defining and Measuring Prestige in the Car Industryen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2006
gro.hasfulltextNo Full Text


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record