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dc.contributor.convenorMassey University
dc.contributor.authorJulian, Craig
dc.contributor.authorO'Cass, Aron
dc.contributor.editorSylvie Chetty and Brett Collins
dc.date.accessioned2018-04-03T05:34:52Z
dc.date.available2018-04-03T05:34:52Z
dc.date.issued2001
dc.date.modified2007-03-10T05:06:10Z
dc.identifier.urihttp://hdl.handle.net/10072/1337
dc.description.abstractThis paper identifies the factors influencing International Joint Venture (IJV) marketing performance in a sample of Thai-Foreign IJVs. The primary data for this study were collected from a mail questionnaire survey of 161 Thai-Foreign IJVs in Thailand. To identify the factors influencing the marketing performance of IJVs in Thailand an exploratory factor analysis and a multiple regression analysis were conducted. The factors having a significant influence on IJV marketing performance were identified as market characteristics, commitment and marketing orientation.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherMassey University Press
dc.publisher.placeAuckland, N.Z.
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartofbookorjournalANZMAC Conference: Bridging Marketing Theory and Practice
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy Conference (ANZMAC)
dc.relation.ispartofconferencetitleANZMAC Conference: Bridging Marketing Theory and Practice
dc.relation.ispartofdatefrom2001-12-01
dc.relation.ispartofdateto2001-12-05
dc.relation.ispartoflocationMassey University, Auckland, New Zealand
dc.subject.fieldofresearchcode359999
dc.titleInternational Joint Venture (IJV) Marketing Performance in Thailand
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2001. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2001
gro.hasfulltextFull Text
gro.griffith.authorO'Cass, Aron
gro.griffith.authorJulian, Craig C.


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