Show simple item record

dc.contributor.convenorMassey Universityen_AU
dc.contributor.authorO'Cass, Aron
dc.contributor.authorJulian, Craig
dc.contributor.editorSylvie Chetty and Brett Collins
dc.date.accessioned2018-04-03T05:36:48Z
dc.date.available2018-04-03T05:36:48Z
dc.date.issued2001
dc.date.modified2007-03-10T05:06:11Z
dc.identifier.urihttp://hdl.handle.net/10072/1338
dc.description.abstractOver many years fashion clothing has been an area of interest to many consumer researchers. This study examines the effect of age, gender, materialism and self-image product-image congruency on consumers involvement in fashion clothing. Data were gathered via a mail survey of 450 respondents. The results indicate that fashion clothing involvement is significantly affected by a consumers age, gender, degree of materialism and degree perceived person-product image congruency.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherMassey University Pressen_US
dc.publisher.placeAuckland, N.Z.en_US
dc.publisher.urihttps://anzmac.wildapricot.orgen_US
dc.relation.ispartofbookorjournalANZMAC Conference: Bridging Theory and Practiceen_AU
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy Conference (ANZMAC)en_US
dc.relation.ispartofconferencetitleANZMAC Conference: Bridging Theory and Practiceen_US
dc.relation.ispartofdatefrom2001-12-01
dc.relation.ispartofdateto2001-12-05
dc.relation.ispartoflocationAuckland, N.Z.en_US
dc.subject.fieldofresearchcode359999en_US
dc.titleFashion Clothing Consumption: Studying the Effects of Materialistic Values, Self-Image/Product-Image Congruency Relationships, Gender and Age on Fashion Clothing Involvementen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
dc.description.versionPublisheden_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyright© The Author(s) 2001. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).en_US
gro.date.issued2001
gro.hasfulltextFull Text
gro.griffith.authorO'Cass, Aron
gro.griffith.authorJulian, Craig C.


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record