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dc.contributor.convenorSylvie Chetty and Bret Collins
dc.contributor.authorMerrilees, Bill
dc.contributor.authorMiller, Dale
dc.contributor.editorSylvie Chetty and Bret Collins
dc.date.accessioned2017-05-03T13:59:35Z
dc.date.available2017-05-03T13:59:35Z
dc.date.issued2001
dc.date.modified2007-03-10T05:06:22Z
dc.identifier.urihttp://hdl.handle.net/10072/1347
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherCollege of Business, Massey University
dc.publisher.placeAuckland, NZ
dc.relation.ispartofbookorjournalProceedings of The Australian and New Zealand Marketing Academy Conference 1-5 December 2001
dc.relation.ispartofconferencenameANZMAC 2001
dc.relation.ispartofconferencetitleProceedings of The Australian and New Zealand Marketing Academy Conference 1-5 December 2001
dc.relation.ispartofdatefrom2001-12-01
dc.relation.ispartofdateto2001-12-05
dc.relation.ispartoflocationAuckland, NZ
dc.subject.fieldofresearchcode350204
dc.titleAntecedents of brand-personality in Australian retailing: an exploratory study
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2001
gro.hasfulltextNo Full Text
gro.griffith.authorMiller, Dale
gro.griffith.authorMerrilees, Bill J.


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    Contains papers delivered by Griffith authors at national and international conferences.

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