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dc.contributor.authorWong, Ho-Yinen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorClaudio Vignali; Demetris Vrontis; Tihomir Vranesevicen_US
dc.date.accessioned2017-04-24T11:13:33Z
dc.date.available2017-04-24T11:13:33Z
dc.date.issued2006en_US
dc.date.modified2008-05-08T09:16:20Z
dc.identifier.issn14761297en_US
dc.identifier.doihttp://inderscience.metapress.com/openurl.asp?genre=article&eissn=1741-8054&volume=3&issue=3&spage=477en_AU
dc.identifier.urihttp://hdl.handle.net/10072/13898
dc.description.abstractPrevious studies have focused on the degree of standardisation or adaptation and, to a lesser extent, on the determinants of adaptation. This paper advances the literature in four respects. Firstly, we are able to evaluate the relative importance of internal (commitment, experience) versus external (culture, economic) determinants of adaptation. Secondly, we have examined several firm size categories, so we can evaluate how the relative roles of internal and external factors vary by firm size. Thirdly, rather than treat adaptation as one of adjusting one or more of the four Ps, we use a more holistic concept of adaptation, namely brand adaptation, which subsumes marketing mix adaptation. A scale has been developed to capture this holistic concept. Fourthly, we have developed a new culture scale, one based on the perceptions of Small- and Medium-sized Enterprise (SME) businesses, using domestic operations as a benchmark.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent137587 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherInderscienceen_US
dc.publisher.placewww.inderscience.comen_US
dc.publisher.urihttp://www.inderscience.com/en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom477en_US
dc.relation.ispartofpageto497en_US
dc.relation.ispartofissue3/4en_US
dc.relation.ispartofjournalInternational Journal of Entrepreneurship and Small Businessen_US
dc.relation.ispartofvolume3en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleDeterminants of SME brand adaptation in global marketingen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2006 Inderscience Publishers. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_AU
gro.date.issued2006
gro.hasfulltextFull Text


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